Overview
The B.Des (Hons) Fashion Communication program prepares students to become creative strategists and storytellers who shape the identity of fashion and lifestyle brands. The curriculum integrates design thinking with visual communication, media, and technology, enabling students to translate fashion concepts into powerful narratives. With a focus on branding, photography, styling, digital media, and consumer psychology, the program fosters an understanding of both creative expression and market communication. Graduates emerge as dynamic professionals ready to influence the global fashion industry through innovation, visual culture, and strategic communication.
Department
collaborative fashion design
Programme Curriculum
The curriculum offers a strong foundation in design principles, visual studies, and communication strategies within the context of fashion. It covers key areas such as graphic design, fashion photography, styling, trend analysis, and digital marketing. Advanced coursework emphasizes brand development, media production, and the use of emerging digital tools, preparing students for a fast-evolving communication landscape.
Career Prospects
Graduates of the B.Des (Hons) Fashion Communication program are equipped for diverse roles across the fashion, media, and lifestyle industries. They can pursue careers as fashion communicators, visual merchandisers, brand strategists, digital content creators, fashion photographers, or stylists.
